According to a report, Instagram is testing a new feature called Templates that will let creators create reels by borrowing formats from other videos on the platform. insider (Via techcrunch) The feature appears somewhat similar to TikTok’s own template tool, which allows creators to drop their content into a premade sequence.
reverse engineer Alessandro Paluzzi Spotted An early version of the template in January while marketing managers and influencers Josephine Hill has already experienced this feature, In a screenshot posted by Hill in March, it looks like users can swap their own clips into preset frames, as well as add their own audio. This could save users from using third-party templates from sites like Canva, or closely following online tutorials to achieve a specific format, something Hill pointed out. insider,
Instagram REELS announces a new feature! “Use as Template” allows the user to replace the clip with his own and this template will match the time stamps on the reel. Let me know what you think about this feature. Do you want to make more reels out of it? pic.twitter.com/rLMJAX89jG
— Joe Millie (@JosephineMedia) 26 March 2022
“We are always working on new ways to make the reels easier to make,” a Meta spokesperson said in a statement. insider, “We are testing the ability to build a reel for you using an existing template from another reel.” Instagram also told insider That it is currently testing the feature with a small group of users. ledge reached out to Instagram with a request for comment, but did not immediately hear back.
The test comes as Instagram attempts to attract more creators to the reels, and addresses one of its biggest problems: TikTok reposts. Last year, Instagram said it would stop promoting reels with a TikTok watermark, and earlier this week, Instagram CEO Adam Mosseri announced that the platform would be made even harder by downranking reposts. Putting templates into the mix can make it easier to create videos on the reels and encourage the creation of more original content.