What you need to know
- Google has introduced new tools to help developers showcase their apps on the Play Store.
- The custom store listing will enable 50 different listings targeting different regions and languages.
- Developers can take advantage of the LiveOps beta to offer their apps on the Play Store for offers, events, and more.
Google is working to boost app adoption by making it easier for developers to get the most out of the Play Store, and the company on Wednesday highlighted its latest efforts at Google I/O 2022.
One of the most important announcements for Google Play is the ability for developers to build up to 50 customer Play Store listings for their apps. This allows them to tailor their listings by region and show different screenshots or even icon colors. It may also be tailored to users based on ads specific to the app, which may link to a custom listing depending on the content of the ad. Developers will be able to view analytics for these custom listings to optimize performance.
Google is also releasing a beta of LiveOps for developers to further improve app visibility. This allows them to submit content such as offers, events and updates to be displayed on the Play Store. This includes the new Offers tab that debuted on the best Android phones earlier this year.
According to Google, LiveOps drives “5% more 28-day active users and 4% more revenue for developers” than those who don’t use the feature. Interested Play Store developers can express interest in the beta today.
(image credits: google)
In addition to showcasing apps, Google introduces new ways to pay by lowering its limits and expanding subscription options. Now, developers can take advantage of “ultra-low price points” and price their items as low as 5 cents or the regional equivalent.
In addition, the new subscription capabilities mean that developers will be able to update their subscription prices for new customers without affecting the old prices for existing customers. Google is also giving developers the ability to offer multiple base plans and offers per subscription, which should simplify the process of selling subscriptions.
Lastly, app developers will be able to offer prepaid plans so that users don’t have to worry about subscription renewal if they want to pay for a certain period of time. Users will be able to top-up their plans through the Play Store subscription page or within the app itself.
Google also highlighted other Play Store changes, such as a new Google Play SDK index, Play Integrity API, in-app messaging API, new data protection section, and more in its What’s New in Google Play session. For more information you can watch the video below.