It’s not really there.
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What do you think of when you think of Chick-fil-A?
A certain nuttiness, perhaps. Maybe even a purity.
Then there’s the whole “my pleasure” as opposed to “you’re welcome”.
It all smells of a certain white picket fence quality, the garland with food that many people like.
You might think, then, that the series won’t go the way of its competitors, succumbing to every new craze. After all, Chick-fil-A’s menu is relatively brief. Don’t even bother to open on Sundays.
I’m afraid I’ll have to abuse you a little. This week, Chick-fil-A quietly filed trademark applications for Oh, NFT and the Metaverse.
You would say it was inevitable. I am agree with you. McDonald’s has already piled on the Metaverse to save its name from Futureworld predators.
But just reading the elements of the application – As revealed by trademark attorney and astrophysicist Mike Kondodis — Some customers may grumble: “Oh, no. They can’t do that, right?”
There’s something so real about Chick-fil-A, as evidenced by the traffic jams its drive-thru causes. So how can the chain now directly sell “virtual food and beverage products” and “virtual goods downloadable for use in the virtual world, namely foods and beverages”?
Of course, it doesn’t stop there.
How about: “entertainment services, that is, providing online, non-downloadable virtual foods and beverages for use in virtual environments”?
The application further sinks in: “non-downloadable computer software, that is, to facilitate non-fungible token (NFT) commercial transactions.”
I want to offer hope.
For example, this sentence is: “Organizing an incentive program that allows individuals to earn real world and virtual rewards.”
There you are, trapped in the metaverse. You have been there for many days. You can’t find your way. However, you are hungry.
So, imagine that your virtual activity could fetch you rewards that you can use at your local Chick-fil-A. What editorial possibility would that be?
And perhaps, like McDonald’s in the Metaverse aspirations, Chick-fil-A will let you disappear into its pristine virtual world and order food for (what’s left of) your real world.
I fear that at least those of the celestial persuasion will offer a deeper view of this development.
Could it be, they would say, that this plunge into the Hades of the Metaverse will allow Chick-fil-A to finally make money on Sunday? The chain doesn’t open on that day so the staff can worship or rest, which seems sensible enough in our world.
But you can’t close the Metaverse just because you want a day of rest. Suddenly, you have the opportunity to make money on a day when you have never made money before.
When in Rome, do as the Romans do. what happens in Vegas stays in Vegas. And what happens in the metaverse, well, no one needs to know that, right?
more technically wrong