Amazon shoppers can now use a new augmented reality device to virtually try on their shoes. The feature doesn’t apply to every shoe on the platform, but participating listings will have a virtual try-on button within the Amazon Shopping app.
As of now, the feature is only available for iOS users in the United States and Canada, but Amazon plans to bring it to Android users in the future. You can try on shoes from Puma, Reebok, New Balance, Adidas etc. See the kick from different angles with your camera. Without looking out the window, you can even check out different color variants for the same model.
AR is catching on all over fashion Amazon is making its foray into the fashion industry, racking up thousands of #Amazonhauls on TikTok and Instagram. However, the company has been relatively slow to fully adopt AR technology compared to competitors such as Walmart, Google, and Pinterest. Past efforts have included a feature called “Made for You” that allows users to see what athletic shirts look like on avatars with similar body sizes, and an AR feature for seasonal shipping boxes.
Back in May, the retail giant opened its first physical clothing store in California, where customers can send items to fitting rooms based on a QR code. Outside of fashion, the retailer also implemented the dreaded Amazon One technology at select Whole Foods Markets (and New York City Starbucks), allowing customers to use just their palm print.
AR technology has been implemented in various forms by other companies as well. Nike uses a similar camera technology in its Nike Fit app to scan a user’s foot to find a sneaker model that best fits their size and needs. Other companies, like Sally Hansen and Warby Parker, let you “try on” nail polish and glasses, respectively, using just your camera.
You can download the Amazon Shopping app in the App Store now to try on your next pair of Kicks.