Here’s today’s AdExchanger.com news round-up… Want to email? Register here.
A mix of arc and science
Arch XP, The Washington Post’s subscription software publisher monetization business, has outside sales interest in the low nine figures, Axios reports, if it were to spin up the business. But the post is not interested.
“I personally think that in the long run — and in the long run, I mean, three-four years, not 15 years — Arc XP will be the biggest source of revenue for Post, and certainly the most profitable of revenue.” The source would be the post,” says chief information officer Shailesh Prakash.
Arch XP brings in $40 million to $50 million per year right now, he says, although the business alone isn’t profitable.
Arc XP, then just ARC, was created in 2015, shortly after Jeff Bezos acquired Vapo for $250 million. Not coincidentally, it’s built on AWS – literally a case study.
Along with advertising and subscriptions, the SaaS ad tech business is “clearly the third phase of Post’s revenue,” according to Prakash.
But other sources of revenue are also opening up. Separately, Wapo announced a deal with Imagine Entertainment that gives major studios for the first time production rights for films and shows based on its reporting.
Google’s Smoking Guns
Google claims not to show ads for firearms. But in the weeks before and after the mass shootings in Buffalo and Uvalde, Google’s ad network placed more than 120 million gun ads, ProPublica reports.
Google prohibits advertising of weapons on properties it owns and operates, such as Google Search and YouTube. But according to Zach Edwards, founder of digital advertising consultancy Victory Medium, the same ads can slip through exchanges using Google’s technology, creating a loophole for weapons makers, unless they retarget to known audiences. are targeting.
ProPublica used Adbeat and SimilarWeb to collect impressions for gun ads performed by Google advertising technology between March and June of this year. They found that Google’s system gave 120 million impressions, including those from the 15 largest firearms sellers in America. Ads have appeared on kid-friendly games, parenting advice, recipes, and even on websites where the publisher explicitly banned ads from weapon manufacturers.
Google cuts down on every ad transaction it runs through its technology, so it’s profiting from the ads it claims to ban.
“There are corporate policies in front of Google and there is exchange-of-exchange Internet chaos,” says Edwards.
apple for androids
Speaking of Google, the Apple-Google rivalry has reached a new level.
As of Tuesday, Apple will support archive transfers for WhatsApp users who want to transfer their messages from Android, CNET reports. It almost smells of cross-compatibility – but not quite.
Most of the two million users of WhatsApp have Android. But those now considering swapping out the iPhone have one less reason not to do so.
For all its talk of disallowing external app code in its own app store, Apple developed an Android app specifically designed to facilitate poaching called Move to iOS. (Can someone say NIMBY?) The app, which already supports transferring contacts and text messages to iPhone, will now also encrypt WhatsApp chat history and authenticate data that is being transferred to a new iPhone. Is.
The Move to iOS app is compatible with iOS 15.5.
Google sounds intimidated into familiarity: WhatsApp’s beta version for Android supports transfer.
The move comes just a week after Apple announced its plans for iOS 16, which should be released sometime this autumn.
But wait, there’s more!
Netflix executives have met with Roku, Comcast to discuss ad sales and technical support. [The Information]
Magna 2022 sees a better outlook for the video advertising market. [B&C]
Firefox rolls out total cookie protection by default for all users around the world. [blog]
TransUnion-owned Neustar introduced its data clean room offering. [release]
Consumer insights startup Knit raises $3.55 million seed round. [release]
Cannabis compliance technology platform Fyllo is buying NineSixteen, an interactive retail display network. [Benzinga]
Microsoft Bing aims to rival Google Shopping (not the high bar) and drive $25 million (come on… not peanuts for Microsoft?) by 2023. [Insider]
Incubeta acquires integrated digital marketing agency Bruce Clay Mena. [release]
WPP appointed Michael Houston as president of its US business. [release]
Merkle B2B Names CEO of America’s Roland Deal. [release]
Arena Group has named Chris Piron as Senior Vice President/General Manager of Sport. [release]
Dustin Kwan, former GM of Amazon DSP, has joined Viant as Chief Product Officer. [release]