A new feature has surfaced in the latest beta of iOS 16 that will let users see digitally authenticated logos of official brands to help fight spam and phishing.
as noted by Charlie Fish on Twitter;
In #iOS16, Apple added support for the Brand Indicator for Message Identification (BIMI) standard to the Native Mail application.
— charlie fish (@char_fish) 22 June 2022
Beta 2 of iOS 16 was released to developers yesterday, and this new feature is definitely an eye-catcher. Brand Indicator for Message Recognition, or BIMI, is a new mail specification that lets brands use their logos within supporting email clients. Once verified, a major brand can use their logo in an email to help reassure the recipient that it is from a trusted source and that the brand is not being impersonated.
The example discovered here includes an email from Chase and their respective logos with the following note:
Digitally authenticated email This email was verified as coming from the owner of the logo shown and the domain “alertssp.chase.com” uses the Brand Indicator for Apple Message Recognition (BIMI) standard.
BIMI’s website says that support for this standard is coming to not only iOS 16 but also macOS Ventura in the fall of 2022, likely when these software iterations are officially released to the public. While Chase is the example seen here, one viewer noted that other brands, including Domino’s, UPS, and eBay, are also using BIMI, so expect increased support in the coming months.
The second beta of iOS 16 was released to developers on Wednesday with the usual round of fixes and a few updates. Other new additions not covered in the first launch are a new LTE iCloud backup service and a new feature that lets users mark SMS messages as junk on certain US carriers. iOS 16 will be available as a public beta next month and will be officially available to customers in the fall on all of Apple’s best iPhones, including the iPhone 12 and iPhone 13, as well as the upcoming iPhone 14 when it is released in September.
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