Apple, Inc. AAPL may not have revealed further details about its augmented reality/mixed reality headsets, but analysts are upbeat about the tech giant’s offering.
Will boost industry prospects: Apple will be a game-changer for headsets, chief Apple analyst ming-chi kuo said in a note shared on LinkedIn. Although Apple has reiterated that its focus is on AR, its AR/MR supporting video see-through can provide an “excellent immersive experience,” the analyst said.
He said that this will further increase the demand for immersive gaming/multimedia entertainment.
The analyst expects AR/MR to be the most complex product Apple has ever designed. Several existing suppliers are now in Apple’s AR/MR supply chain, he said.
According to the analyst, Apple and its supply chain will see a favorable stock re-rating in the next two to three years.
“Apple is an industry leader with significant competitive advantages and is no longer required to join the Metaverse Standards Forum,” Kuo said.
Once Apple launches its AR/MR headset, its global rivals will attempt to mimic the company’s offering, the analyst said. He said that this headset will take the hardware industry to the next stage of rapid development.
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Competitive Dynamics: Doesn’t give much importance to Kuo Meta Platforms, Inc. MetaVR cuts hardware investment. He attributes the growth not only to the economic slowdown but also to structural challenges facing the company’s core businesses of advertising and social platforms.
analyst highlights Sony Group, Inc. Sony, Microsoft Corporation MSFT, Valve, Pico, HTC etc deserve attention as current VR headset brands.
Apple closed Thursday’s session up 2.16% at $158.27 and Meta up 1.86% at $158.75, according to data from Benzinga Pro.