The latest marketing for the Super Mario Bros. movie is a special one because not only is it an ad for Super Mario Bros. Plumbing, but it’s also an homage to the classic intro song from Super Mario Bros. Super Show! live-action series.
The commercial, which you can watch below, is only part of the marketing device that Super Mario Bros. is plumbing. First up is the ad itself, which you can see below, and it’s a low-budget but amazing ad starring Mario and Luigi and an actress clearly reading her lines from a teleprompter of sorts.
At the end of the ad, it encourages people to call or text 929-55-MARIO (929-556-2746) or visit smbplumbing.com to learn more.
If you call the number, as I did, you’re greeted with a message recorded by Charlie Day’s Luigi for Super Mario Bros. Plumbing. You can call it yourself or listen to the ad in the tweet embedded below, and it ends with the slogan, “In Super Mario Bros. Plumbing, we don’t say ‘let’s-a-wait’, we say ‘Let’s-a-go!’”
The team behind Super Mario Bros. Plumbing really thought of everything because the number is also from New York and Luigi references Luigi’s Mansion.
This is what happens when you call a hilarious Super Mario Bros. plumbing number @supermariomovie Advertisement – You get an incredible message recorded by Luigi from Charlie Day.
Oh, and you can call/text or visit him now at 929-55-Mario (62746) pic.twitter.com/WtOhLhgp7x
Adam Bankhurst (@AdamBankhurst) February 12, 2023
You can also text the number, as mentioned earlier, and you’ll receive a message encouraging you to sign up for “exclusive updates, service offers, and more.”
“Thank you for your interest in Super Mario Bros. Plumbing! We are a family owned and operated business providing White Glove Plumbing Services to Brooklyn and Queens,” the text reads.
Finally, the website smbplumbing.com is full of Easter eggs and fun things to find, including a great testimonial from BrosMom and a job posting for a bookkeeper who can keep track of all the coins the brothers will collect.
As for The Super Mario Bros. Movie, it is set to release in theaters on April 7, 2023.
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Adam Bankhurst is a news writer for IGN. You can follow him on Twitter @AdamBankhurst and on twitch.
