Spotify is releasing what it calls its biggest app redesign yet — revealing a new “dynamic” mobile interface that aims to give listeners a more active role in discovering new audio content and creators to share their work. To give new ways of doing.
The newly redesigned Spotify app will be available to users worldwide starting Wednesday (March 8), the company said. It unveiled the new user interface at Stream On, its second event showcasing new features, creator tools and programming. The update is the most significant change to Spotify’s mobile app since it debuted more than a decade ago and is about “bringing Spotify to life,” CEO Daniel Ek said at the event.
Key features of Spotify’s redesigned app experience include a new vertically oriented home feed, which includes subfeeds for music, podcasts and shows, and audiobooks with personalized views and audio previews; Smart Shuffle, which suggests new songs as you create playlists that you can add with the tap of a button; and Autoplay for podcasts, which will automatically start playing a new podcast episode that matches the user’s taste.
The new Spotify app also includes the previously announced DJ, a personalized AI-powered guide with a realistic-sounding synthetic deejay voice that plays a stream of music based on your music tastes and listening history. The beta version of DJ, launched on February 22, is currently available to Spotify Premium subscribers in the US and Canada. According to Spotify internal data collected from February 22 to March 1, users with access to DJs spent 25% of their listening time with the feature on (and more than half of first-time listeners returned to listen to DJs). Have come). ,
Spotify released an animation showing the look and feel of the new music feeds:
According to Gustav Söderstrom, Spotify co-president and chief product and technology officer, Spotify recommendations drive nearly half of all users’ streams, and when listeners decide to follow a creator, they are, on average, more likely to follow their music. Hear five times more. “This is why searches on Spotify – unlike many other platforms – give creators much more than a fleeting moment of viral fame,” he said. “Those meaningful, long-term connections are an important part of what makes Spotify a platform for professional and aspiring artists.” According to Söderström, Spotify’s app is optimized not to maximize listening time, but to help users find what they want to listen to as quickly as possible.
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Within the new Home experience on mobile, users can scroll through a visual feed of music, podcasts and audiobooks to sample audio (and video podcasts if available) before diving in. If they like something, they can tap to preview, save or share. Read along with transcriptions to choose from, multiple songs, multiple episodes from a playlist or album, or even watch video podcasts.
The search section of the new Spotify app lets users scroll up or down to locate short visual canvas clips from tracks from users’ favorite genres. Spotify is also bringing this feature to popular playlists like Discover Weekly, Release Radar, New Music Fridays and Rap Caviar, allowing users to quickly preview tracks on a playlist before diving in.
Among the changes, Spotify noted that Favorites will remain in the app. Users’ shortcuts, or recently played tracks, will still appear at the top of the home feed; In addition, the app will add them to the top of the Music, Podcasts & Shows and Audiobooks subfeeds.
In other announcements on Wednesday’s stream, one said the company has paid out nearly $40 billion to music rights holders so far.
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