The flow of announcements at the Google I/O 2022 keynote has been extensive, but it doesn’t stop there. What’s new in the Google Play session continues with even more news focusing on new tools and features for developers aimed at helping them make more informed decisions, better support their users, and ultimately improve their business. to enable.
The Google Play SDK Index has been announced, a new directory full of some of the most popular commercial SDKs on the Play Store. The lists highlight statistics such as how many apps are using them and important details such as required permissions. Through this program, Google is also establishing closer relationships with SDK providers to ensure they remain compliant with Store policies and help developers avoid versions that cause problems for their apps. can.
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Soon, Google Play plans to migrate app signing keys to cloud key management where they will be stored even more securely. Additionally, developers will be able to roll out new signing keys annually from the Play Console as a precaution or in the event of a security breach.
When apps need more built-in security, the new Play Integrity API is designed to detect traffic from pirated or modified apps, or coming from a rooted or otherwise tampered device.
The session also referenced the new data protection section, which still has a July 20 deadline, and the first developer preview of Privacy Sandbox on Android.
A major update is also coming to the Android Vitals tool, which is used to measure metrics about app performance. A new Developer Reporting API is launching that will make Vital’s data directly accessible for custom analysis and tooling, while Firebase Crashlytics is also adding support for the new API so you can analyze user experiences and crash reports. easy access to more ways of
There was also an update to the Reach and Devices tool that adds revenue metrics for monetized apps and visuals for revenue growth metrics, and a new look for the device catalog and even more to narrow down which devices are using your apps. Adds a redesign with data points.
The latest version of the In-App Updates API now gives developers the ability to react to updates within 15 minutes of a new version’s release, rather than having to wait 24 hours; And it includes a What’s New dialog where developers can give users some more information about the updates they’re downloading.
On the business side of things, Google Play is expanding custom store listings to 50 per app, each with unique deep links and analytics. Developers can get more immediate results from store inventory experiments to see how well the changes are performing. To ease the process of setting up and managing Deep Link, a new Play Console page is coming soon that will bring together learning resources and tools in one place.
Google Play is also working on improving and opening up the LiveOps tool, which allows developers to promote special events, limited-time offers, and major updates through the Play Store. Early Access participants have already seen notable improvements, and it is now moving on to a beta program with more developers joining in. Developers can now also engage deep links through LiveOps and receive additional metrics about event performance.
In an effort to open up more ways to work with customer budgets, developers can now offer ultra-low pricing in any market with a base of 5 cents US or equivalent.
The subscription is also getting a huge upgrade. It will now be possible to add multiple plans to a subscription without creating new SKUs for each combination, and more advanced logic is supported to enable custom pricing decisions. Developers will also have the option to update the prices for new customers while leaving the prices unchanged for existing customers.
Users will be able to access a new prepaid feature aimed at simplifying subscriptions in markets where pay-as-you-go is standard. Developers can set renewal deadlines so that users can take care of subscriptions when convenient and in the ways that make the most sense.
Finally, Google Play is adding a new in-app messaging API to notify users that their payments have been declined. Through these reminders, users can fix the issue or update their payment method to maintain the subscription.
All these new subscription and payment features are supported in the new Play Billing Library 5.0.
Most of these additions are simple enough on their own, but taken as a whole, Google Play is expanding its capabilities to enhance and improve app experiences while increasing revenue as well as giving users more options.
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Kodi software creates, writes words, photographs things, slings bottles, and does some weird assortment of other unrelated things. If he’s away from the computer for long periods of time, he might be talking movies, cooking up drinks, giving unprepared speeches at weddings, or doing something small for the world.
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