Apple has been taking several eco-friendly steps over the years. From running its new campus on 100% renewable energy to its goal of becoming completely carbon neutral by 2030, the company has pioneered several eco-friendly projects.
Its latest, while smaller than some, will still have a positive impact on those looking to make a more eco-friendly option than the company is looking for. According to an internal memo obtained by MacRumors, Apple will begin shipping the repaired iPhone 12 model in a new brown box. The packaging will reportedly be plastic-free and made with “bleach-free paper certified by the Forest Management Council”.
In the memo, Apple said it is testing new packaging for repaired iPhones as part of the company’s commitment to eliminate plastic in all packaging by 2025. In April, Apple announced that it had reduced plastics in its packaging by 75% since 2015, and said the share of plastics in the company’s packaging was just 4% in 2021.
The eco-friendly packaging will be used to repair iPhone 12 models shipped from Apple Repair Center Depots to Apple Stores, Apple Authorized Service Providers and/or directly to customers in the United States and other countries.
While the new packaging is being tested as a test case for repairing iPhone 12 models, the company is likely to bring it to more iPhone models (and other products) that the company repairs.
The company has three more years to make its goal of eliminating plastic from all of its packaging, so this latest move is another step in that direction.
so many dollars
Apple’s deal with MLS is great for us, but is it a good deal for Apple?
Apple today announced that it has struck a new deal with Major League Soccer (MLS) that will live stream every game through the Apple TV app. And that’s great news for anyone who wants to watch MLS content but it’s a deal that gets stranger the more you dive into it.
