Google airs Oscar ad about Android’s ‘Look to Speak’ Eye Gauge app



Back in 2020, Google released an experimental Android app that lets people with speech and motor impairments communicate via eye-tracking. Look to Speak got a high-profile Google ad at the Oscars this evening.

Look to Speak takes advantage of your Android phone’s front-facing camera to let people look left or right to select from a list of phrases that are read aloud with text-to-speech. The phone is placed in front of the user (preferably mounted) with a clear view of their eyes. In addition to determining which text is visible:

Customization options let users set the gaze off-screen distance (close, medium and far) as well as the required gaze duration to trigger. A feedback ping is available to confirm each selection. The app can be paused/”snoozed” at any time (see above) so that it isn’t always looking for your gaze.

Developed by Google Creative Lab, the app was updated in November to work in additional languages. Look to Speak is available in the Play Store for phones running Android 9 and newer.

Google’s minute-long ad shows a close-up of people’s eyes before showing a demo of Look to Speak in Action. The screen recording of the Pixel 5a/5/4a 5G appears to have been edited on an unknown device (in one case), with the volume rocker on the left edge and six rear-facing camera cutouts. It aired two hours into the broadcast.

The ad ends with the tagline name “Look to Speak” by Google and “Technology Made to Help” before ending on the company’s logo. A version of this video with audio description is available here.

Earlier in the evening, Snap aired an ad about finger spelling lenses, while Meta showed off its month-old WhatsApp end-to-end encryption clip.

FTC: We use income generating auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

Source



Related News

High Score Day: the Wordle where you have to guess games

Do you consider yourself a scholar when it comes to video games? Well, what better way to test all your knowledge in a Wordle in which you must guess games.

How will be the new WhatsApp function that you will only access by paying

A few years ago, a chain was created in the form of a message that spread through WhatsApp to the billions of users that the application has in different

The Panini Marvel Italia news announced at Comicon 2022

After announcing all future DC Comics releases, during a special conference held at the Comicon in Naples 2022, Panini Comics announced the Marvel Comics

WhatsApp Premium: discover what the new function will be like that you will only use if you pay

A few years ago, a chain was created in the form of a message that spread through WhatsApp to the billions of users that the application has in different

Twitter uses Earth Day to announce a ban on climate prohibition ads

Twitter chose Earth Day to announce that it would ban ads that deny scientific consensus on the climate crisis.