Open war for the search engine of the future: why Google and Microsoft have become obsessed with ChatGPT


Web browsers have not changed much in the last two decades. In 2023 that is going to change: the irruption of ChatGPT and conversational chatbots created with artificial intelligence engines has brought about a revolution. One that the big technology companies do not want to miss, although there are those in a greater hurry… and with less (or none).

What’s going on. The appearance of ChatGPT made us realize the potential of this conversational artificial intelligence engine. His natural language and his way of answering all kinds of questions ends up being so attractive that we saw him as a potential ‘Google killer’. ChatGPT has significant limitations to be a real alternative, but several small and large companies have been working on solving them for some time.

Google and its “red code”. The Mountain View company itself was clear from the outset that ChatGPT could change everything. Although the firm had LaMDA to deal with ChatGPT, it preferred not to remove it from the lab so as not to damage its reputation. However, shortly after he activated a “red code” to launch his own alternative to ChatGPT as soon as possible, and after previous rumors yesterday he presented Bard, his own conversational AI that will be available in a few weeks.

Microsoft will integrate ChatGPT into Bing. In Redmond they already invested 1,000 million dollars in 2019 in OpenAI, creators of DALL-E 2 and ChatGPT, and a few weeks ago they went further with that bet and spoke of a “multi-million dollar” investment. At Microsoft they are already preparing the integration of these platforms in several of their software developments, but there is an absolute protagonist here: Microsoft will try to revive Bing and everything indicates that it will do so by integrating ChatGPT into the search engine. Judging by previous leaks, that integration is already ready to debut, thus anticipating the launch of Bard on Google.

Big Tech events to get chest out. The aforementioned Microsoft will offer a special event today and everyone expects it to talk about its alliance with OpenAI and, above all, to launch the new version of Bing with integrated ChatGPT. Google has also organized an event: tomorrow they will tell us about their advances in the field of artificial intelligence and without a doubt they will talk about Bard and the future of searches.


Apple does not want to lose comba. The Cupertino company is not in the battle of the search engines at least not yet but it has already leaked that this month it will host an exclusive event for employees called “AI Summit” at the Steve Jobs Theater. Here Apple’s strategy is much less clear, and in fact its main weapon in this field, Siri, has always been considered inferior to Google Assistant and Amazon Alexa.

Meta, stop metaverses. It is significant that Meta (formerly Facebook) has neglected an area as important as this and has focused its bet on that metaverse that continues to fail. We don’t know if it ever will, but Mark Zuckerberg at least did recently say that one of the company’s goals is to become a “leader in generative artificial intelligence.” The company has made interesting advances in this area, and it remains to be seen how far it can go in this market.

The little ones also play. Meanwhile, yes, many other startups with a more dynamic structure are trying to take advantage of this fever for generative artificial intelligence. Perplexity AI is, for example, a proposal for an alternative to Google and Bing of a lifetime, a search engine that behaves like an updated ChatGPT and connected to the Internet. Quora has just launched Poe, its own chatbot trained on responses from its site. Neeva is another of the striking alternatives, and while many developers are creating small services that integrate ChatGPT or derived versions to help us solve specific problems. It’s the gold rush. Or rather, ChatGPT fever, and nobody wants to miss it.


Related News

Everything we know about the PS5 Pro controller

As good as the PlayStation 5's DualSense controller is—adaptive triggers are really a you-to-try-it-yourself-to-stand-alone feature—it's no "pro" controller

Android files a petition for Apple after Drake sings about how “texts turn green”

Even if you've been living under a rock, you've probably heard that Drake surprised his seventh studio album, honestly, never mind, out on June 17th, and you

Bungie sues Destiny YouTuber for sowing chaos with fake copyright strike

Bungie has sued destiny The player who allegedly filed dozens of fake copyright strikes in his name. lawsuit, covered by gamepostSays California YouTube

External batteries are not only for the street: these are the best uses that we give to your USB at home

External batteries, or power banks, they can save us from a good one when we find ourselves without a battery in our mobile or tablet and we do not have a

Manufacturers don’t really know what to do with transparent TVs at home: these are the latest absurd ideas

In the world of smart tvs There have been several historical moments in which manufacturers have proposed to incorporate supposed improvements that have not

Seven fans hooked up to Wi-Fi to cool down and beat the heat even before we get home

Summer is coming, hot flashes are coming, nights in veins as a result of the different heat waves and what worries us most is keeping the house cool, at the