High-end televisions are made up of 4K and 8K panels. Both resolutions coexist today, although everything indicates that things aren’t working out quite right for 8K. Manufacturers are failing to get these types of televisions into homes around the world, causing forecasts to be lower than expected.
According to the analysis firm Omdia, the marketing of 8K televisions is failing to convince consumerswho have not seen great benefits in making the leap to 8K, mainly due to the lack of content and advantages for the price they entail.
The 8K does not convince, and Omdia predicts a not very optimistic plan
Lately, TV manufacturers have tried to promote 8K due to its great image scaling and processing capabilities. However, everything indicates that the strategy is not working as expected, and more people believe that 8K has not yet caught on with the public, despite having been with us for some time. Maria Rua Aguete, senior director of research at Omdia, has offered details about the new forecasts for 8K televisions.
“8K TV is not appealing to consumers according to the latest research from Omdia that I recently shared on the NAB show for my session focused on the reality of UHD deployments. Our exclusive research found that only 2.7 million households in everyone will have an 8K screen by the end of 2026.”
It is not the first time that this analysis firm has offered little optimistic forecasts about 8K. On previous occasions, Omdia predicted a total of 9 million 8K TVs in homes by 2025quite a noticeable difference from the recently announced one.
Highlights leading to this conclusion for Omdia include the lack of a truly compelling reason to buy an 8K TV, a decrease in the distribution of these televisions in the last fiscal quarter of 2021, and the poor sales of Samsung in the sector, who distributed 18% less 8K televisions compared to the previous year. China is also a point of difference, as the country is not betting heavily on 8K compared to North America and Europe.
The lack of 8K content is another of the main doubts when purchasing televisions with said resolution. YouTube offers the odd video generated in 8K, but The plans of the most popular subscription services are yet to be known. In addition, it does not seem that there is a trend towards the physical format, implying that it will be difficult for us to obtain discs that offer content in 8K.
If we make the comparison with the journey that 4K has had since the launch of the first televisions in 2012-2013, it wasn’t until 2016 that the ‘UHD Premium’ standard was conceived, offering together with this resolution high dynamic range technologies (HDR). The adoption of televisions with better resolution and technologies is something that must be given time, especially since it is hardware that is usually changed in houses, generally every few years.
Via | Flatpanels HD
More information | Odyssey
