NISMO will have a stake in Nissan’s range of electric cars. Here are the keys to the differentiation it can generate.
NISMO, an acronym that has given many joys to Nissan as it is its special division for sports cars. The traditionalism of the Japanese firm is about to change after seeing how the company is moving its chips when it comes to electric mobility. The Asian firm could be thinking of electrify this sports division for the sake of getting ahead to the rest of the market, which is not thinking so strongly about this type of segment.
Can you imagine other official preparers such as AMG, M or RS betting on electric options? Nissan seems to be quite clear about its future bet. After all, it is one of the most popular brands in the market based on electric batteries. Production of the Nissan LEAF since 2010 has allowed it to obtain a differential baggage that has given him a certain advantage compared to many other manufacturers.
Let’s see, therefore, why Nissan is prepared to create its first range of electric sports cars. After all, on multiple occasions it has been possible to record the capabilities of electrical technology when it comes to offering differential sensations. Nissan in a manufacturer that, without a doubt, will show its muscle, according to the words of one of its greatest exponents.
Nissan and the development of its NISMO division for electric cars
The president of Nissan in Europe, Guillaume Cartier, has recently made a statement in which he sets forth the future importance of NISMO in differentiating itself from its competition. The Japanese company had not dared to take this step until now. In fact, the firm had named a version of the LEAF with the last name NISMO, but the model used did not incorporate any additional mechanical solution.
This, according to information provided by Top Gear, could be about to change. The improvement of the available technology and, of course, the new solutions introduced in battery packs, offer a greater margin of improvement when making this type of bets. It is, therefore, a step forward in terms of innovation. Well, what is the statement made by the company’s greatest exponent in the European division?
Will we have some models with their corresponding NISMO derivative? The answer is yes. Guillaume Cartier, president of Nissan in Europe.
With this movement, the company intends anticipate the bet that is expected to arrive in other companies competitors. One of the clearest examples of this is shown by Renault, a benchmark that is looking to introduce electric variants in its own electric car division. Creating options with greater sensations can be, therefore, the key element to differentiate yourself from others.
Of course, not only mechanical improvements should be introduced. In favor of NISMO, it is worth noting how it has been in the sector for many years preparing alternatives coming from the factory. This gives you a know-how that can secure a certain competitive advantage. Even so, we will have to wait a while yet to learn more about this new measure.
Related topics: Motor