If you want to be a successful influencer or brand on Instagram, you have to improve the reach of your posts. And by improving scope, we mean applying certain techniques and strategies that make your publications reach more peoplethus increasing the visibility of your content and, naturally, the number of likes and followers of your account.
Reach on Instagram is closely tied to the platform’s algorithm. If your posts are not “compatible”, so to speak, with the Instagram algorithm, they will be relegated and nobody will see them. Therefore, what we will do in the following lines will be to provide you with some tricks so that your publications are related to the Instagram algorithm and it promotes your content more.
7 ways to get more reach on Instagram
All the tricks and tips that we will give you below are based on an exhaustive study of the Instagram algorithm. Does that mean they are 100% effective? Not completely, because remember that from time to time the algorithm changes. However, we have chosen only techniques that have historically worked on the platformso they are the safest methods to get more reach on Instagram.
Hashtags (#) bring you to life on Instagram
On Instagram, hashtags are extremely important, as they allow algorithms to group content on the same topic. Using the correct hashtags will make your posts reach the target audience and benefit from the popular publications of other users, which have to do with the same thing that you have published.
You can use whatever hashtags you want in your posts, but remember that Instagram has limits and you can get banned for abusing them. Ideally, you should only use a couple of general hashtags (the ones with more than 1M posts) and several hashtags specifically related to the content of your post.
If you find it difficult find the best hashtags for your instagram postsuse these tools to discover the “#” with the most audience and that work best:
Get the highest number of interactions in the first few minutes
If shortly after making a post on Instagram, it receives many likes, comments and views, Instagram will automatically understand that it is viral and will show it to many more people who may be interested. Now, only famous people usually achieve this impact.
Normal accounts on Instagram, like yours or mine, should use the following tips to try to get a lot of interactions soon:
- Post in the hours with the most audience: In each country the hours with the most active people on Instagram are different, so we cannot tell you for sure what time you should post on Instagram. However, a tool like Metricool can give you this information.
- Use Stories to promote your posts: Immediately after you’ve made a post, upload a story that leads to that post. You can use a sticker or write something attractive so that people go to see it.
- The other social networks are your allies: If you have a Facebook, Twitter, TikTok, or other account with a large following, you can send your community to Instagram letting them know you’ve posted something new there. Here is a tutorial for you to send TikTok followers to Instagram in case it helps you.
- Respond to post comments: If users see that you have replied to others, this will encourage them to leave comments for you to reply to them as well. That will add interactions and increase the reach of your content.
Use keywords in the description of your publications
SEO works on Instagram too! Always try to use keywords in the description of your posts that are consistent with your content. And what are keywords? Well basically those words that people use when looking for something on the Internet. For example, if you are looking for a new mobile that is not very expensive, the normal thing to do would be to search the Internet simply: cheap mobiles.
In your descriptions on Instagram you must apply this technique. Describe your content with simple words and in short sentences, always thinking about how people might search for it. Of course, never leave consistency aside and do not make the mistake of only typing with keywords as if you were a robot.
Increase the display time of your post
It is perhaps the most difficult thing to do, but not impossible. You have to try that users do not pass by your publications when they see them. How? Well, there is no single way to do it; there are many, but none of them guarantees success.
You can make posts that stimulate user participation (such as trivia, riddles, etc.) or content that engages people with interesting details or plots (such as telling a story, showing a shocking event, explaining how to do something, etc.).
You can too use the description to expand the post content (explain a recipe in more detail, specify an exercise routine, put a tutorial in writing, etc.) and thus ensure that users stay watching it for a long time.
Use the alt text option
A little known and very useful option to improve the reach of your Instagram posts is the alt text. Basically is an extra description for visually impaired people. What should you write in the alternative text of Instagram? The same as in the description, but in a different way (keep the keywords).
Where is that option found? Before posting, tap on Advanced settings and there it will be.
Be constant and original
Recently, Instagram made it clear that its algorithm will give more priority to original content. Therefore, if you are unique and do something that draws people’s attention, do not worry, because sooner or later you will grow like foam on the platform. It’s a matter of time.
What you should not do is lower your arms. Consistency is essential in everything, and on Instagram it is no different. Of course, you do not need to publish content just to publish something. It is always important to take care of the quality of your publications. It is best to post 4-6 times a week. More than 7 is too much, 3 is very normal and less than 2 will not get you anywhere.
Repeat content that worked for you
This is what experts call “closed-loop”. It consists of repeating the content that worked for you, but with different formats and approaches. It is not a “copy and paste”. It is adapting, for example, a video that had many visits to the short format of the Reels or the volatile format of the Stories. That is, summarize that video, make it faster, etc., but without taking away its essence.
Also, you can recycle content using another perspective. For example, if you made a post about the 10 most powerful mobiles you can buy, you can turn it around and make a post about the 10 slowest mobiles that you should not buy. Nothing guarantees that it will work just as well, but you don’t lose anything by trying it either.
Do not rule out payment options to have more reach on Instagram
You shouldn’t be ashamed of invest in your growth on Instagram. In the end, many important brands and influencers do it or have done it, and it has given them revenue.
Now, there are many ways to have more reach on Instagram by paying, but we do not recommend all of them. Specifically, you should avoid paying for services that give you instant followers, likes or comments (or in a certain period of time) because it is an artificial growth based on bots that sooner rather than later you will lose, as well as your money.
What is worth investing in to have more reach on Instagram? Here are three options for you.
Run sweepstakes and contests
It is the easiest way to pay for more visibility on Instagram, since you do not have to use intermediaries. Simply announce with a post that you are going to raffle a prize that is very attractive to your followers. Make sure that the rules of the draw/contest it is specified that users must comment on the publication by inviting 2 or 3 people (other than celebrities, bots or inactive accounts) in order to participate. Thus, it will be the users who will give more diffusion to the publication.
Will this allow you to have more reach on Instagram? If you do it often (once a month or so), the algorithm for the platform will understand that your content has a certain relevance for peopleso you should show it more.
Pay Instagram for advertising
The official method of paying for more reach on Instagram is to negotiate directly with the platform. To do this, you must have a business account on Instagram. The The cost of showing your publication to a thousand people is between 3 and 10 euros (varies depending on several factors). To start paying for advertising on Instagram, we recommend that you go to the official Instagram for Business website.
Hire a specialist
If you are a little confused with all this information and do not know how to correctly target your Instagram account to have more reach, put yourself in the hands of a specialist. In portals like LinkedIn you can find many community manager, agencies and experts in social media marketing that can help you grow your account with more specialized methods based on in-depth analysis.
Anyway, we hope that this guide has been useful to you to have more reach on Instagram. If you need more help, do not hesitate to leave us a comment.