Apple, one of the biggest tech companies on the planet, reportedly doesn’t think it will sell any more iPhones this year than it did last year, despite rumors that the iPhone 14 will come with some big improvements (via) MacRumorsWhile this isn’t necessarily a canary in a coal mine (or a Waffle House closing) that the world will continue to deteriorate, Apple predicts that sales of its most popular product won’t grow, it could be a sign. That company is relatively pessimistic about the state of things in the near future.
according to this bloombergThe company is asking its suppliers to make around 220 million iPhones, which is similar to what it requested in 2021. This runs contrary to predictions from some analysts, which estimated that Apple would need to make about 20 million more phones this year than it should. Did this last year.
It’s easy to see why. The iPhone 14 Pro is expected to ditch the notch (meaning it will be pretty clear who has the new phone and who doesn’t, which wasn’t necessarily the case with the iPhone 13), and is less expensive than Apple to offer. Hoping for a bigger phone. It sounds like a recipe for success.
But good recipes can be ruined if you add something gross to them. And while some of us hoped that 2022 might mean the nightmare was over, a war, the ongoing COVID-19 lockdown, and skyrocketing inflation pretty much put an end to it.
Of course, Apple’s predictions aren’t infallible. We’ve seen a lot of reports that production cuts have been made, underestimating how many phones will be needed. It is always possible that Apple is wrong and a lot of people will want to buy the phone despite everything. Perhaps the public isn’t seeing all the doom and gloom.
But it could have gone the other way. Renowned analyst Ming-Chi Kuo said on twitter He believes that “the challenges of the iPhone 14 will come from the demand side rather than the supply side.” In other words, he thinks Apple will be able to meet its production targets (though he says it got caught doing something thanks for the lockdown), but still they Goals can be too many.