The silent giant: this well-known mobile brand is rising from the ashes


The popularity of Nokia mobiles is growing like wildfire. Are we facing the resurgence of the Finnish manufacturer?

09/25/2022 12:02

The data doesn’t lie a legendary mobile phone company that is rising from the ashes. his name is nokia, or HMD Global, as you prefer to call it. According to the data offered by the company itself on its LinkedIn profile, the popularity of Nokia mobiles has grown so much that was among the 5 best-selling brands in 23 territories during the second quarter of 2022.

The data used by the firm is provided by analyst IDC Mobile Phone Tracker, although it is unknown in which territories the presence is so strong from Nokia. Without making much noise, the mobile phones of the Finnish manufacturer recover the popularity they had lost in the market. As well explained from NokiaMobthis success may be due to two key aspects: the good build quality of the terminals Y the focus on cheap mobiles. Next, we know more facts about the resurgence of Nokia.

Nokia’s resurgence has already begun

Nokia G11

Nokia rises from the ashes with an increase in sales of 17% over last year.

Nokia returned to the market in 2017 with Android, but these 5 years have been insufficient to position itself as one of the most popular brands in the world of mobile telephony. However, it seems that the silent revival has begun of the company, since it is already among the 5 most popular brands in 23 territories of the planet.

According to data from IDC Mobile Phone Tracker, this was during the second quarter of this year, that is, from April to June. In the same period in 2021, Nokia was one of the 5 best-selling manufacturers in 17 territoriesso that growth has been 17% year-on-year. So it looks like Nokia (or HMD Global) is growing steadily, increasing its success in more and more territories.

Nokia is one of the best mobile brands for companies, in addition to having good cheap smartphones.

That Nokia is growing is not something that is particularly surprising to us, since several studies have previously shown it. During the first three months of the year, Nokia was one of the few companies whose sales increased in Europethus surpassing the biggest market drop in 10 years.

Therefore, although Nokia may not be apparently one of the brands preferred by users, the truth is that its sales are increasing. This is due to company’s focus on affordable mobilesalso running as one of the great manufacturers of smartphones for companies. In addition, its terminals are characterized by having a Very good quality construction and be more environmentally friendly, like the Nokia X30 5G.

Nokia G21

Another reason why it is worth buying a Nokia mobile is that it is insured monthly security updates for 3 years Y at least 2 years of Android updates. As you can see, you will have a smartphone with good support for several years. It seems that buyers are becoming more aware of the advantages of buying a Nokia, as reflected in the sales data.

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