Omega X Swatch Speedmaster Sparks Worldwide Buying Mania

The Omega x Swatch Speedmaster Moonswatch was released in stores across the world, from London to Geneva to Hong Kong to Miami, on Saturday.

The Omega X Swatch Speedmaster Collection includes 11 pieces referencing the various planets and celestial bodies within our Solar System, including the Moon, Earth, Sun, Mars, Jupiter, Saturn, Pluto, Venus, Uranus, Neptune and Mercury. The Quartz Moonswatch Chronograph references the mechanical Omega Speedmaster Moonwatch inspired by NASA’s Apollo 11 Moon landing in 1969.

The collection marks the first time the Swatch Group’s luxury Omega brand has collaborated with its entry-level Swatch counterpart, and at a price point of $260 USD, buyers can purchase the entire 11-watch collection for much less than the original Omega Speedmaster Moonwatch. can.

While Swatch has clarified that Moonswatch is not a limited edition release, thousands have turned up at their nearest Swatch store due to the chaotic scenes outside due to arrests in Geneva and a store closure in central London. According to a video interview from hodinkieA buyer revealed that he traveled from Las Vegas to LA and waited outside for more than 22 hours to secure the watch, which currently sells on eBay and other secondary markets for more than 10 times the original price. has been

For those who have missed out, stock should arrive in select stores in the coming weeks.

Swatch’s . queued up for #moonswatch Releases at the Covent Garden branch and how long this line is (and growing)
Crazy! Took it around 6:45 in the morning.#SwatchXOmega #swatch pic.twitter.com/LBecZLo64A

— DJ ZeeJayᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠᅠ (@DJZeeJay) 26 March 2022

Line in Chadstone for Swatch x Omega Moonswatch??? Easily 500 meters long and apparently only 150 watches are stocked pic.twitter.com/Tg6pHn4iNa

— Sam Mackintosh (@SMackintosh) 25 March 2022

to line #moonswatch #times Square #nyc, , pic.twitter.com/QigHvxaqKx

— VLO (@victorylow) 26 March 2022

Elsewhere, Golden Boy Haaland commissions unique chronographs from military specialist MICROMILSPEC.

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