Twitter’s India rival Koo has made a change aimed at increasing user engagement

As microblogging site Twitter centers with its $44 billion acquisition by tech billionaire Elon Musk, Indian domestic rival Ku is planning a design revamp for an immersive browsing experience. Kuo said the new design features will be available to users of the iOS and Android operating systems. According to the social media company, the move is aimed at increasing user engagement on the platform.

The new design has been crafted with a user-centric approach and is sleek, intuitive and attractive to look at. In a significant upgrade over its predecessor, the new interface is intuitive and easy to navigate. According to a statement from the company, it has been designed to provide a sleek and contemporary experience for the users.

According to sources, Bengaluru-based Koo is also in talks with global investment giants like Tiger Global to raise fresh funds and is backed by some of the leading start-up founders in India. Tiger Global, along with existing investors Accel Partners, Kalaari Capital, Bloom Ventures and Dream Incubator, raised a $30 million Series C fund in Ku last year.

User delight is at the core of our brand philosophy. We constantly iterate to provide our users with the best possible experience, especially when it comes to our user interface. The introduction of an immersive browsing experience is the first step towards building the best multilingual microblogging platform in the world. We have already received a great response from the community and this is just the beginning towards offering a better browsing experience on Ku, said Priyank Sharma, Head of Design, Koo.

The new browsing experience enhances the overall user interface. Koo claimed in a statement that by removing the left gutter space, the contents are now spaced farther apart from each other, making it easier for users to scan for relevant information. It also reduces unnecessary noise and clutter, making the app look neat. In a statement, Kuo said the user experience is seamless and frictionless and is centered around usability and maximizing the time users spend on the app.

In particular, Apramayya Radhakrishna-led Koo describes itself as a microblogging site, reaching audiences beyond the medium of the English language, and focusing on the local language.

Radhakrishna also said in a tweet on Tuesday that the platform is the only microblogging site globally that is not run by a single person. The remarks came after Musk’s Twitter takeover.

Source