Apple, Google, Microsoft join hands to eliminate passwords

Apple Inc. AAPL, Alphabet Inc. GOOGLE GOOG Google, and Microsoft Corporation MSFT are coming together to support password-free login.

What happened: A new sign-in standard will be backed by a big-tech trio FIDO Alliance And this World Wide Web ConsortiumAccording to the company’s statements.

FIDO said the technology would allow users to sign in via simple verification such as fingerprints, facial recognition or device PIN.

Kurt Knight, Apple’s senior director of platform product marketing said that working with industry to establish new, more secure sign-in methods is “central to our commitment to building products that deliver maximum security and a transparent user experience.” Was.”

“We look forward to making FIDO-based technology available on Chrome, ChromeOS, Android and other platforms, and encourage app and website developers to adopt it,” said Google’s senior director of product management, Mark Rishersaid.

“The complete transition to a passwordless world will begin with consumers making it a natural part of their lives,” said alex simmonsCorporate Vice President, Identity Program Management at Microsoft.

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Why this matters: The Open Industry Association said the new approach would protect users from phishing, and sign-in would be fundamentally more secure.

FIDO said the new capabilities are expected on Apple, Google and Microsoft platforms next year, adding that users will be able to automatically access their sign-in credentials on multiple devices without re-enrolling each account.

They will be able to use FIDO authentication on their mobile device to sign into an app or website on their mobile device, regardless of platform or operating system.

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